MUSTAFA AI
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User guide

How Mustafa AI works, feature by feature

Everything you can do with the app and exactly how to do it. Read it before you sign up, or keep it open on your first day.

Your first day

From a city name to a booked meeting in about 15 minutes

Follow these five steps once and the rest of the app will make sense. Every step is a single screen.

  1. 1~5 min
    Set up once

    Add your name, one free AI key and connect Gmail in Settings. Link WhatsApp if you use it.

  2. 2~3 min
    Find prospects

    Search a city and trade in Prospect Discovery. Keep “Contact details required” on and save the ones worth a conversation.

  3. 3~2 min
    Audit and build

    Open a lead, run the Website Audit, then generate a demo site in their language.

  4. 4~2 min
    Reach out

    On the lead’s AI Outreach tab follow the suggested next step: email first, WhatsApp on day 3, a call after that.

  5. 5~1 min
    Book and track

    When they say yes, a meeting with a video link is created. Watch the pipeline and reports as leads move.

Dashboard

Your day at a glance.

The dashboard shows what matters today: follow-ups due, meetings, replies to answer, pipeline counts, outreach volume for the week and the quality of the websites you have audited.

How to use it

  1. 1
    Start from “Today’s focus”
    It lists overdue follow-ups, meetings and unanswered replies. Each row opens the lead.
  2. 2
    Read the pipeline funnel
    Counts per stage with 7-day change. A stage that grows while the next one does not is where leads stall.
  3. 3
    Use the quick actions
    Discover prospects, run a campaign or open the voice agent without hunting through the menu.
Tips
  • Numbers are computed from your own data only; nothing is estimated.
  • Recent activity is dense on purpose — hover a row for the full text.

Prospect Discovery

Find local businesses with verified contact details.

Discovery searches open map data for businesses of a trade within a radius of a city. Only businesses with a verified phone or email are returned: contacts come from the map listing, the business’s own website, or a web result that names the business and city. Nothing is invented, and every contact shows a verified or likely badge.

How to use it

  1. 1
    Type a city and pick a trade
    The city field suggests places as you type; popular trades are one click. Use keywords to narrow (e.g. “vegan”, “24h”).
  2. 2
    Set the radius and how many you need
    1–50 km. “Max results” is the number of businesses with contacts you want; the scan keeps checking candidates until it has them.
  3. 3
    Read the results
    Score (hot/warm/cold), contact details with their source badges, opening hours, owner when known, website and distance. The map shows every result; click a pin to highlight the row.
  4. 4
    Find more contact details on demand
    “Find contact details” on a row checks the business’s website and the web again for that one business.
  5. 5
    Save to the pipeline
    Tick rows and press Save. Saved leads get a Pipeline stage of New and keep every detail, including hours and socials.
Tips
  • “No website” leads are usually your best prospects — the demo site is the pitch.
  • If a scan returns fewer than requested, raise Max results or widen the radius; the summary line tells you how many businesses were checked without a contact.
  • Export CSV for a colleague; recent searches are remembered on this device.
Why is a business I know missing?
Either it has no contact anywhere we can verify, or it is not on the map yet. Add it manually from the Pipeline.
Are these contacts legal to use?
They are published business contacts from public sources. Follow your local rules on commercial outreach.

Pipeline

Every lead, one stage at a time.

The pipeline holds every saved lead in stages from New to Won or Lost. Board, list and map views show the same leads; filters and search work in all three.

How to use it

  1. 1
    Drag leads between stages
    On the board, drop a card into the next column. An Undo toast appears for a few seconds.
  2. 2
    Filter and search
    By stage, score, website status, city, last contact and more. Combine with text search on the name.
  3. 3
    Open a lead
    The lead page has tabs: Overview, Website Audit, AI Website, AI Outreach, Timeline and Edit.
  4. 4
    Add a lead by hand
    Use “Add lead” for businesses you met offline. Contact details can be added later.
Tips
  • Stale leads (no contact for a while) get an orange marker — follow them up or close them.
  • The map view is useful for planning a day of visits.

Website Audit

A real, explainable audit of a prospect’s site.

The audit fetches the live page and runs dozens of checks on security, SEO, speed, mobile readiness, content, local signals and accessibility. The report explains how the score is built. Businesses without a website get a simple “No website available for audit” and the biggest opportunity note.

How to use it

  1. 1
    Open a lead → Website Audit → Run audit
    Takes 10–20 seconds. Results are saved; re-run later to show improvement, and compare past audits in the history strip.
  2. 2
    Read the report top-down
    Grade and summary, nine category scores, executive summary, prioritised recommendations, strengths and weaknesses, then every check grouped by category and the page facts behind them.
  3. 3
    Download the PDF
    A branded, multi-page report you can email to the owner or bring to the meeting.
Tips
  • Use the audit findings in your first email — the outreach composer can include them automatically.
  • Checks marked n/a could not be measured (for example a form check on a page with no forms) and never affect the score.

AI Website Builder & Studio

Show the owner the site they should have.

From a lead, one click generates a complete landing page from the business’s real details: brand colours learned from their existing site, their trade, city, services and contact details. Pick the language (Auto, English, Urdu, Arabic and more). The Studio lets you edit sections, colours and images, then publish to a shareable link.

How to use it

  1. 1
    Lead → AI Website → choose a language → Generate
    Auto uses the local language. Regenerating keeps the same demo link.
  2. 2
    Edit in Studio
    Reorder or hide sections, change copy, colours, hero image and gallery. Sample testimonials are always labelled as samples.
  3. 3
    Publish and share
    Publish makes the /demo link live; Unpublish hides it. Share the link in your email or WhatsApp message.
Tips
  • Right-to-left languages render correctly.
  • The AI Website Builder page lists every generated site across leads.

AI Outreach (on a lead)

Email, WhatsApp and calls from one hub.

The AI Outreach tab on a lead suggests the single next step from the lead’s real history, then lets you act on it: write and send an email, a WhatsApp message or prepare a call, with a unified activity timeline on the side.

How to use it

  1. 1
    Follow the next step card
    It tells you what to do and why: first email, wait, follow up on another channel, call after three silent touches, reply today, or prepare for the booked meeting.
  2. 2
    Email
    Choose goal (demo, audit findings, meeting, follow-up, custom), tone, language and campaign. Toggle demo link and audit findings. Generate, adjust with chips (shorter, warmer…), preview, then send via Gmail, save a draft or log as sent elsewhere.
  3. 3
    WhatsApp
    Generate a short message in the lead’s language, attach the demo link, send from your linked number or open WhatsApp with the text prefilled.
  4. 4
    Call
    Prepare a numbered script (opener, value, questions, objections, close), tap to call, log the outcome in one tap.
Tips
  • Follow-ups are sent in the same Gmail thread.
  • Everything you send or log appears in the Activity list and on the lead’s Timeline.

Email Campaigns

One template, many leads, full history.

Campaigns send a personalised email to a set of leads from a template with variables (business name, city, trade, demo link…). Every send, open, reply and template version is kept.

How to use it

  1. 1
    Create a campaign
    Name, tone, subject and body templates. Use {{business_name}}, {{city}}, {{demo_url}} and the other variables shown; conditional blocks hide text when a variable is empty.
  2. 2
    Add recipients
    Pick leads from the pipeline; leads without an email are flagged.
  3. 3
    Send and follow
    Send via Gmail. The campaign page shows funnel numbers, per-recipient status, previous emails and template versions.
Tips
  • Test with yourself first using a one-recipient campaign.
  • Replies detected by Gmail sync move the lead forward automatically.

AI Voice Agent

Scripts, a dialer and a voice that speaks for you.

The voice page prepares a script per lead, provides an on-screen dialer and runs three browser modes: Agent (the AI speaks and listens), Copilot (you speak, it suggests lines) and Practice (rehearse objections). It also records call outcomes and books meetings from a positive call.

How to use it

  1. 1
    Pick a lead and language
    The script is generated once and saved for that lead. Switch language to regenerate.
  2. 2
    Choose a mode and start
    Allow the microphone. Use headphones. The meter shows when it hears you.
  3. 3
    Log the outcome
    Interested, meeting booked, callback, not interested, no answer… with notes and a callback time.
Tips
  • Call on WhatsApp opens the live call in WhatsApp Web; voice notes are sent directly from the WhatsApp page.
  • Change the agent’s name, voice and persona in Settings → Voice agent.

WhatsApp AI

Conversations from your own number.

After linking by QR code, the WhatsApp page lists conversations with your leads, writes openers and replies in the lead’s language, sends text or neural voice notes, and books a meeting when a lead agrees.

How to use it

  1. 1
    Link once
    Settings → Gmail, Calendar & WhatsApp → Link WhatsApp, or the link card on this page. Scan with your phone.
  2. 2
    Open a lead and write
    Quick intents (introduce, follow up, propose times, send demo) draft the message; edit and send. Toggle voice note to send it spoken.
  3. 3
    Reply with AI
    When a lead answers, “Suggest reply” drafts the answer in their language and proposes real free slots. If they agree, the meeting link is generated and sent.
Tips
  • Only chats with saved leads are read.
  • A pending-meeting banner shows when a lead has agreed but the slot is not confirmed yet.

Meetings

A calendar that respects your availability.

Month, week and day views of every meeting, with Google Calendar busy times when connected. Create instant or scheduled meetings, update or delete them, and send the link to the lead by WhatsApp.

How to use it

  1. 1
    Set availability once
    Settings → Availability: days, hours, time zone, slot grid and buffer. Only these slots are ever offered to leads.
  2. 2
    Create a meeting
    Instant (now) or scheduled; choose Google Meet, the built-in video link or a custom link; optionally send it on WhatsApp.
  3. 3
    Keep it in sync
    Changes mirror to Google Calendar when connected. Cancelled meetings free the slot.

Daily Goals

A small, honest target for every day.

Set how many prospects, messages, calls and meetings you aim for each day. Progress fills in from your real activity.

How to use it

  1. 1
    Set targets
    Start small: 10 prospects, 5 emails, 3 WhatsApp messages, 2 calls.
  2. 2
    Check the dashboard
    Today’s focus shows what is left to hit the goal.

Reports

What is working, with real numbers.

Period reports with comparison to the previous period: prospects found, outreach sent per channel, reply rates, calls, meetings, funnel conversion, by city and by source. Export as CSV or PDF.

How to use it

  1. 1
    Pick a window
    7, 30, 90 days or custom. Deltas compare to the period before.
  2. 2
    Read the funnel
    Where leads drop tells you what to fix: no replies → better first message; replies but no meetings → faster follow-up.

Copilot

Ask what to do next.

The round button in the bottom-right corner opens the copilot. It answers from your actual leads, pipeline, goals and activity and never quotes a number it cannot see.

How to use it

  1. 1
    Ask in plain language
    “Who should I follow up today?”, “How many replies this week?”, “Draft a WhatsApp follow-up for Blue Fern Bistro”.
  2. 2
    Act on the answer
    Links in the reply open the lead or page it refers to.

Appearance & languages

Light, dark, and the lead’s language everywhere.

Switch between light, dark and system themes from the sidebar or Settings. Every generated asset — demo sites, emails, WhatsApp messages, call scripts — can be produced in the lead’s language or one you choose.

How to use it

  1. 1
    Theme
    Sidebar → Theme, or Settings → Appearance.
  2. 2
    Language per lead
    Each generator has a Language control; Auto follows the business’s country or existing website.

Ready to try it on your own city?

Free to use with your own accounts and a free AI key. Setup takes about five minutes.

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